
Pure Boats
Boutique electric canal cruises aboard hand-restored boats since 2017
Pure Boats was founded in Amsterdam in 2017 by James, Nick and Geertje — three former superyacht designers who set out to build a boutique, personal alternative to Amsterdam's big tour boats. The fleet has grown from one restored boat, Geertje, to six named vessels — Geertje, Schollevaar, Pure Spirit, Stan Huygens, Lucy and Danique — each electric and hand-restored, some over a century old. Onboard catering is locally sourced, and the company has won a Prestige Award for Unique Boat Tour of the Year and TripAdvisor's Best of the Best. Shared cruises run from €47 per person and private charters from €290, departing from Keizersgracht 106.
Quick facts
- Founded: 2017, by James, Nick and Geertje — former superyacht designers



